AFRIFF Film & Content Market
AFRIFF FILM & CONTENT MARKET (AFCM)
for the 14th Edition of Africa International Film Festival 2025
Venue: Lagos, Nigeria
Date: November 2-6, 2025
Introduction
Overview
The AFRIFF Film & Content Market (AFCM) is a premier industry event designed to bridge filmmakers, content creators, agents, buyers, investors, and global stakeholders. As the African film and media industry continues to grow exponentially, AFCM serves as a crucial marketplace to showcase talent, foster partnerships, and drive economic growth in the sector.
It is affiliated with the 14 year old Africa International Film Festival.
Mission & Objectives
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To create a dynamic marketplace for the intersection of advertising and filmmaking/content creation that will span across multiple continents.
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To attract investors, distributors, and broadcasters to engage with African narratives.
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To support the development of high-quality content through co-production between countries, i.e. India + Nigeria.
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To create a physical space for the sale of content, films, technology and hardware.
Why Nigeria
The Heart of African Cinema
Nigeria, home to Nollywood—the second-largest film industry in the world by volume—provides the perfect backdrop for AFCM. With a growing middle class, increasing internet penetration, and a global appetite for African stories, Nigeria is the epicenter of film and digital content on the continent.
Strategic Advantages
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Strong Market Growth: Nollywood generates over $1 billion annually
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High Content Demand: Rising interest in African stories globally via Netflix, Showmax, and Amazon Prime Video.
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Government Support: Nigerian film industry benefits from policies and initiatives encouraging growth.
Talent & Creativity
A rich ecosystem of actors, directors, producers, composers and digital innovators.
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With more than 200 million people of African descent estimated to live outside the African continent, and another 1.4 billion plus people living within, there is no denying that the African diaspora continues to develop as a demographic that will soon make up over 25% of the global population. (World Economic Forum)
Key Component of AFCM - Part 1
A. Film Screenings & Content Showcases in conjunction with the film festival
● Exclusive premieres of African films and web series.
● Short films and documentaries tackling social, cultural, economic themes and showcasing new talents.
B. Industry Panels & Workshops
● Production & Distribution: How to scale African content globally.
● Financing & Investment: Securing funds for African film projects.
● The Digital Future: Leveraging streaming platforms for wider reach.
● Subliminal Marketing: Incorporating persuasive messages, imagery, or themes within a film's narrative to influence audience perception without overt awareness.
● Film Music: How the success of African music can affect movies’ success as well.
C. Pitching Sessions
● Filmmakers and creators pitch projects to investors and distributors.
● Selected projects receive funding, co-production deals, or distribution contracts.
Key Component of AFCM - Part 2
D. Exhibition & Trade Fair
● Content buyers meet content creators and producers.
● Film equipment, software, and service providers showcase their products.
● Facilitating international companies in licensing and distributing films to African buyers at the market
E. Networking & Collaboration
● One-on-one business matchmaking.
● Exclusive networking events for industry professionals.
● Integrating foreign films into the African market to expand offerings and strengthen cross-regional partnerships
Target Audience
Who Should Attend?
● Filmmakers & Producers: Seeking investment and distribution opportunities.
● Distributors & Broadcasters: Looking for fresh African content.
● Investors & Venture Capitalists: Exploring opportunities in the African media industry.
● Digital Content Creators: Engaging with new media opportunities.
● Academics & Researchers: Studying the evolution of African storytelling.
● Advertising Agencies: Engaging with filmmaking and content producers.
Partnership & Sponsorship Opportunities
Why Partner with AFCM?
● Brand visibility in Africa’s fastest-growing entertainment sector.
● Access to a diverse pool of industry professionals.
● Opportunities for strategic collaborations and co-productions.
● Exclusive speaking slots and panel participation.
Sponsorship Packages
● Platinum Sponsor: Naming rights, premium branding, keynote speaker slot.
● Gold Sponsor: Branding across all marketing materials and panel participation.
● Silver Sponsor: Exhibition booth and brand mentions in official communication.
Logistics & Venue
Venue
National Theatre, Iganmu, Surulere, Nigeria
Accommodation & Transportation
Partner hotels and travel packages for international delegates.
COVID-19 & Safety Measures
Ensuring a safe experience for all participants.
Conclusion
AFCM 2025 is a groundbreaking initiative that seeks to redefine the African film and content industry. By bringing together key players from across the continent and beyond, AFCM will create opportunities for investment, distribution, and artistic collaboration.
